CAG, with headquarters in Daytona, Florida will use Trinidad and Tobago as its base for a telemarketing campaign commissioned by their customers in the deregulated energy industries in the USA. The business process outsourcing (BPO) company has entered into a joint venture with DirecOne to hire 30 local employees in the first instance to carry out the campaign, with plans to increase to 125 agents within the first year of the project.
Michael Austin, CAG’s founder attributed his successful discovery of Trinidad and Tobago’s location advantages in part to InvesTT’s country marketing - “I conducted an extensive online search for the right hurricane-free nearshore destination for my project and found InvesTT’s website through Google. Another Caribbean island was also shortlisted but I found that the weather pattern in Trinidad and Tobago and the quality of labour were far better.”
(In photo left to right: Michael Austin and local Omari Felix, Asst. General Manager - DirecOne, in downtown Port of Spain, Trinidad)