“There’s so much more to our Carnival than just bikinis, beads and feathers. It’s a whole experience – the music, the food, the parade, crossing the stage in costume at the Queen’s Park Savannah and more.” This was the sentiment shared among the panelists of iLoveTT’s webinar on 13th February, 2019 entitled Maximising the Commercial Potential of Trinidad and Tobago (T&T) Carnival.
Jules Sobion, Gareth Jenkins, Keron Niles and Merten Kaatz discussed the potential of commercializing the T&T Carnival model which has gained increasing popularity in diaspora markets. The conversation was centered around the packaging of key aspects of our culture for export as well as building the business acumen of the T&T Carnival brand among the artistes and youths.