Terms of Reference: Consultant - Establishment of a Market Intelligence System for the Cocoa Sector. Duration - 9 months.
Tasks and Responsibilities
1. Conduct a situational analysis:
- organise and conduct consultations with selected stakeholders to assess the current market situation for cocoa and cocoa derived products; determine stakeholder requirements of a Market Intelligence System
- prepare a report on the consultations conducted
2. Conduct a feasibility study and prepare a report on the following:
- strategic and marketing needs to be met in relation to the situational analysis
- conduct an assessment of Market Intelligence Systems locally and regionally and make recommendations for a suitable system for the cocoa sector
- conduct a SWOT analysis of having a Market Intelligence System for the cocoa sector
- identify the risks of having such a system and identify mitigating actions.
3. Develop an action plan for the implementation of the Market Intelligence System:
- develop a Marketing Plan for increased trade of cocoa and cocoa based products
- design a digital information system to allow for the record, analysis and generation of reports for investors and other stakeholders, inclusive of IT infrastructure and associated costs
- development of policies and procedures for the operation and maintenance of the system.