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Setting up a business in Trinidad and Tobago is quite straight forward.
The Government of the Republic of Trinidad & Tobago (GORTT) encourages foreign direct investment in almost all sectors, with specific focus on the non-energy targeted sectors.
Trinidad and Tobago's success in energy has fueled its rapid development into one of the most industrialized and cost-effective nations in the Caribbean and Central America.
Trinidad and Tobago is a twin island republic situated below the hurricane belt, at the southern-most end of the Caribbean archipelago.
Edan K. Properties manages many complex projects - from purchase to conceptualization, financing and site development. In its role as facilitator, InvesTT has worked alongside Edan K. and played a significant role over the years in the fast-tracking of processes required to implement multi-faceted development projects.
InvesTT facilitated company registration and access to import duty concessions for equipment, engaged the Ministry of Energy & Energy Industries on the placement and inspection of their LPG tanks as well as facilitated smooth entry at Immigration for foreign engineers needed to install equipment and train local staff.
Located in St. Augustine Trinidad, Virtana Inc. is an outsourcing company that delivers high quality robotics software solutions to international technology companies, utilizing engineering graduates based in Trinidad and Tobago.
InvesTT, in its role as the national investment promotion agency recently facilitated the formation of a partnership between Customer Acquisition Group (CAG) and locally owned contact center DirecOne for the establishment of a 30-seat pilot project in the outsourcing industry.
CAG, with headquarters in Daytona, Florida will use Trinidad and Tobago as its base for a telemarketing campaign commissioned by their customers in the deregulated energy industries in the USA. The business process outsourcing (BPO) company has entered into a joint venture with DirecOne to hire 30 local employees in the first instance to carry out the campaign, with plans to increase to 125 agents within the first year of the project.
Michael Austin, CAG’s founder attributed his successful discovery of Trinidad and Tobago’s location advantages in part to InvesTT’s country marketing - “I conducted an extensive online search for the right hurricane-free nearshore destination for my project and found InvesTT’s website through Google. Another Caribbean island was also shortlisted but I found that the weather pattern in Trinidad and Tobago and the quality of labour were far better.”
(In photo left to right: Michael Austin and local Omari Felix, Asst. General Manager - DirecOne, in downtown Port of Spain, Trinidad)
The BPO expert highlighted the country’s location below the hurricane belt to be a better security advantage for his business as well as lower labour costs and an attractive local accent as critical factors in his telemarketing campaign. A developed digital infrastructure was also a key contributor to his decision to choose Trinidad and Tobago.
The investment contributes to national economic growth through job creation, skills training and foreign exchange and is by far one of the quickest investment closures we’ve had to date. We met CAG in November 2021, introduced the company to DirecOne and within a month the contract between the foreign and local parties was signed and they began hiring and training an all-local staff. The telemarketing campaign was launched during the first working week in January.
BPO companies have been eyeing Trinidad and Tobago for some of the same location advantages highlighted by Austin, regardless of the pandemic situation. During InvesTT’s virtual Trinidad and Tobago Investment Forum held in November 2021, Peter Gillette, Chairman of the Gillette Group which owns DirecOne lauded the country’s high broadband penetration per household (over 86%), emphasizing that this connectivity brought about major advantages for DirecOne when the company had to swiftly pivot to a work-from-home environment.
Photo: Michael Austin (left), Sekou Alleyne (centre), Peter Gillette (right) and their teams discuss the pilot project together.
DirecOne is proud to be partnered with CAG in the exciting field of deregulated energy. CAG brings professionalism and expertise in the US markets which, combined with DirecOne’s longstanding experience in B2C interactions, is a winning combination for the venture. InvesTT has been instrumental in facilitating this investment in record time. Their targeted digital marketing strategies are beginning to bear fruit in creating interest and inward investment flows in Trinidad & Tobago.
InvesTT played a critical role throughout the project, the top 3 key functions being:
Customer Acquisition Group (CAG) is a US based BPO Company with over 250 contact center agents spread throughout five office locations in Florida, Colombia and Belize. Their services include: Marketing, Outbound Sales, Verifications and Customer Care.
DirecOne is a local Omni-channel Contact Center with over 20 years of experience providing integrated customer experiences and management solutions to international clientele.
(Photo: Omari Felix, Asst. General Manager, DirecOne)
For more information on Trinidad and Tobago as an emerging BPO destination, please contact us today - firstname.lastname@example.org